headshot_2016My career has centered on how people make decisions and what influences their behavior. I started in psychology and counseling, and then I moved into consulting, training, and marketing. The underlying themes have been communication, creativity, and a focus on people.

I love to roll up my sleeves, assess what needs to get done, and create something that exceeds expectations. I particularly enjoy fixer uppers and new builds!


  • B.A. – University of Michigan
  • M.S.Ed. – Purdue University
  • M.B.A. – Western Michigan University


  • Director of Marketing – Above the Treeline
  • Director of Marketing & Talent – Vennli
  • Director Talent Development – Press Ganey
  • Director Process & Training – Press Ganey
  • Consultant – Press Ganey
  • Counselor

**View more details on my LinkedIn profile.

From people I’ve worked with in the past:

“I had the pleasure to work with Sara for about a year. Our team at Powerley still talks about the amazing work she did for us. She was able to help us build our content program (from scratch), develop the stories for our new brand and broadcast them across social channels. From my experience, there are four reasons that Sara excels: 
1. She puts strategy first. Asking the right questions before diving in. 
2. She is super creative. Sara is a great storyteller, in every medium. 
3. She is a pleasure to work with. Our whole team loved to work with her. Sara has a knack for simplifying the complex and making each step easy for the team to engage. 
4. She knows how to get things done. Always has a line of sight to get from point A to point B. Hopefully, we can work together again in the future!” MM

“When I think of Sara, three words come to mind: strategy, grit, and collaboration. She’s significantly grown Vennli’s marketing presence by creating customer-centric marketing strategies. She has the ability to effectively execute multiple projects at the same time, often developing and creating them from scratch. She’s an excellent cross-functional team leader, constantly helping others get things done. I look forward to working with her whenever I get the chance!” AM

“Sara is an excellent business partner and leader. I’ve personally worked with Sara on several large projects, and her ideas and ability to execute her well thought out strategy make her a great cross-functional team member. Sara really understands how people learn and what motivates them as individuals, which is why she has been so successful in her various roles. Beyond all of this, Sara is truly one of the best individuals that I know, and I enjoy working with her.” TP

“Sara is the consummate professional. She and I have worked together on multiple launches… Sara is strategic, solutions-oriented, and highly collaborative.” JDM

“Her attention to detail is matched by her ability to think strategically and communicate effectively… Every project that Sara leads or is involved with is always successful!” DF

“Sara is a committed, enthusiastic, bright, and talented leader. She is respected by her colleagues at every level of our organization because of her ability to deliver whatever is asked of her, and she never ‘just’ delivers, she always goes above and beyond.” KA

“She displayed an incredible capacity for big picture thinking and market knowledge while at the same time a meticulous attention to detail that moved every project along efficiently and effectively. I have also sat in on many presentations delivered by Sara and, besides being impressed with her overall knowledge, found her to be one of the most effective speakers and communicators in a large group setting – showing wonderful poise and command of the audience. I would wholeheartedly recommend her as she is a quick study and wonderful to work with.” VT

“Sara is an attentive, detail-oriented individual who was a pleasure to work with… She is an excellent communicator who is always willing to help in whatever way she can.” BM

“Sara Richmond is an unbelievably hardworking and focused employee. In addition to being a superstar in her own job, Sara has been an excellent mentor to me and many others… Her attention to detail and devotion to her work makes Sara an invaluable asset… Sara has taken on numerous challenges over the years, and she has proven time and again that she the X factor it takes to succeed in business. I truly believe Sara would shine in any job situation, just as she has done her entire career.” KW

“Sara is an exemplary employee whose dedication and work ethic are second to none. She consistently managed and executed multiple complex projects simultaneously with the highest level of efficiency and accuracy. Her ability to think and plan ahead was an invaluable asset to the department, company, and her clients. Sara’s positive attitude and cheery disposition made her a pleasure to work with.” CM